Contact
Contact
One form, read by one of the two owners, answered by a person. There is no phone number and no email address on this site. The reason is further down.
One form. It reaches an owner directly.
An owner replies. Cal or Sharine, in writing.
Usually same day. Longer if the answer needs looking into.
No obligation. A useful reply either way.
Send a message
What to tell us first
The shortest useful message is about three sentences.
The address of your site, if you have one. Almost everything useful in a first reply comes from looking at what already exists. Without it the answer is general and you have learned nothing. If there is no site yet, say that instead, because a first build and a rescue are different conversations.
The one thing you most want to be found for. Not a keyword list, the actual job you want more of. Somebody who says they want more kitchen refits gets a more useful answer than somebody who says they want better SEO, because the second is a method and the first is the goal it is supposed to serve.
Where your customers come from. A town, a radius, a corridor, or a statement that they are all over the country. This decides whether local pages are worth anything to you at all, and a good number of businesses discover their real answer is narrower than the one they had been claiming.
Anything that has already gone wrong. A rebuild that lost your rankings, a developer who disappeared, a platform you cannot get into, a listing showing an address you left three years ago. These are the most useful sentences in any first message and the ones people most often leave out for fear of sounding foolish.
What happens after you send it
In this order.
You get a reply
From Cal or Sharine, written to what you actually asked. Nothing is added to a mailing list and nothing follows up on a schedule.
It names the problem
Often the reply names a different problem from the one you wrote in about. A listing contradicting the site, or a page that does not exist, comes up more than a broken website does.
You get the reasoning
What appears to be wrong, in what order it is worth fixing, and why that order. Useful even if you take it elsewhere.
Nothing starts yet
A first reply is a first reply. Scope, price and timing are a separate conversation and nothing is assumed from you having written.
Why there is no phone number
A published number and a published email address both attract far more automated contact than real contact, and scrapers find them long before a customer does. The form reaches an owner directly and reaches them faster, because nothing has to be sifted out of the way first.
If you would rather speak to somebody, say so in the form and give a time that suits you. A call gets arranged. The first contact is written, and that is the only difference. It matters because a written message lets the reply look at your site before answering, which a cold call cannot.
What a good first message looks like
Three sentences is enough. Here is the shape of one.
The most useful messages describe a symptom and leave the diagnosis to us. Something along the lines of: here is my site, it was built four years ago by somebody I have lost touch with, I want more of one particular kind of job, and nobody finds me when they search for it. That is a complete brief and it takes thirty seconds to write.
What is not needed is a specification, a budget range, or a decision about which service you want. Working out which of the seven that points at is our job, not your homework. Arriving with a service already chosen sometimes means arriving with the wrong one.
It also does not need to be polished. Anything sent gets read by a person, typos and all, and a rough description of a real problem is worth more than a careful description of a vague one.
What we will ask you back
Usually three or four things, and knowing them in advance makes the second message shorter than the first.
Who owns your domain, and who owns your Google Business Profile. These two decide a surprising amount, and for a lot of businesses the answer turns out to be a former developer, or nobody is sure. That is not an awkward admission; it is extremely common and it is usually the first thing worth fixing regardless of what else happens.
Whether anybody has access to Search Console or analytics for the site. If the answer is no, nobody has a first-hand view of what search engines are doing with your pages, and every figure you have been shown is an outside tool's estimate.
What you have already tried, and what it cost. Not to judge it. Knowing that you spent a year with an agency that reported rankings and never explained a change tells us what kind of working relationship you are likely to want, which is as useful as anything technical.
And whether there is a date attached to any of this. A lease starting, a season, a rebrand, a competitor opening. A deadline changes the order things get done in, and it is much better known at the start than discovered in the middle.
After the first reply
You will not be added to a mailing list. There is no second message a week later asking whether you had a chance to think about it, and no third one a month after that with a case study attached. If you do not reply, that is taken as your answer and nothing further arrives.
A price comes after somebody has looked at what you have. Any figure produced before that would be a guess.
A meaningful share of first replies say that the site is serviceable and the real problem is somewhere else, most often a business listing contradicting the site or a page that does not exist yet. Those are cheaper problems.
Or start with the page that fits
If you already know roughly what you need, these explain the work before you write anything.
Before you write
Do I need to know what I want?
No. Most useful first messages describe a symptom. Working out which service that points at is our job. Arriving certain you need one particular thing occasionally means arriving certain about the wrong one.
Will I get a sales sequence?
No. You get a reply to what you asked, from one of the two owners. Nothing is added to a list, nothing follows up on a schedule, and there is no second email a week later checking whether you have thought about it.
What if my site is actually fine?
Then you will be told it is fine, and where the problem probably sits instead. It is often a business listing that has drifted out of step with the site.
How much detail is too much?
There is no such thing here. Anything you send gets read. If you have a list of everything that has gone wrong over four years, send the list; it is more useful than a summary of it.
Do you work outside Texas?
Yes, and a good share of the work is for businesses we never meet. Only the town pages are local. The writing, the build, the search work and the AI visibility work are the same wherever the business sits.
How quickly will I hear back?
Usually the same day. Longer when the answer needs somebody to look properly at what you have. If a reply is going to take longer than that, you get told so.
Send it
The address of your site, the one thing you most want to be found for, and roughly where your customers come from. Three sentences is plenty, and you will get a written reply about what is actually wrong.